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The Simple 7-Step Quarterly Marketing Plan

It’s true that “success leaves clues.” And one of the clues you’ll find with successful entrepreneurs is that they have a clear plan for their marketing. And by “marketing plan” I don’t mean a complex 50-page document nobody reads. That may work when you’re taking...

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WARNING: Good Writing Kills The Sales and Profits In Your Business

WARNING: Good Writing Kills The Sales and Profits In Your Business

“There is little sales value in fine writing. It is what you say that counts, not how you say it. A valid argument presented in blunt language will sway the reader more than a less valid argument beautifully presented.” — John Caples, Tested Advertising Methods, (p. 27) Let’s get one thing clear before we get started: the purpose of copywriting is to produce results. If you agree, then continue reading. But if you think copywriting is about being creative, clever or expressing yourself then stop right now.

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