http://joshuamonen.com/dfy-webinar/

“What are we up to now?” I asked from the other side of the cubicle.

“905!”

A big smile erupted on my face even though I was trying to “play it cool” and act like it was no big deal.

“Awesome. Maybe we’ll break 1,000,” I told my marketing coordinator.

As soon as I said that one of my co-workers stopped in front of my desk, “We have a problem. There are too many people trying to register for the webinar. People are calling letting us know they want to register but can’t.”

“Why not?”

“Well… to be honest, we’ve never had this many people register for one of our webinars. Our limit is 500 so we’ll have to upgrade ASAP.”

“Upgrade then! We don’t want to lose leads,” I said.

As she hurried away I turned around and stared out the window and smiled again and thought, this is a good problem to have.

My name is Josh Monen and that’s a true story about one of the successful webinar campaigns I ran while working as the marketing director for a marketing automation software company.

Prior to my arrival they had been running monthly webinars and would typically get 150-200 people to register.

So getting 905 people to give us their name, email and phone number was insane.

That was a happy day at the office: for the company, the sales team and for me. We all made a lot of money that month.

But why was I able to generate so many leads from that webinar? What led to a 5x increase over the monthly average?

…was it the landing page?

The emails?

The copy?

The offer?

The ads?

The list?

Yes. It was. Let me explain…

As a copywriter I would love to sit here and tell you it’s ALL about the copy. That if you just use the right copy in the landing page and emails you’ll get a 5x increase in leads.

But that would only be partly true.

Do you want to know the whole truth?

The reality is that the reason I am able to get such crazy good results is because I approach marketing campaigns with a “systems mindset.” In other words, I seek to build a machine that operates like clockwork once properly programmed.

It’s more of a scientific endeavor than a creative one. I’m slightly more left-brained than right. So this is how I compensate for not being a “creative genius.” I simply have to work harder…

… but the funny thing is, my campaigns almost always outperform my more “creative” colleagues. So I’m fine with it.

There’s a lot of things I suck at in life (like grocery shopping, singing, car repairs, etc.)... but I have this webinar thing down to a science. So I’m going to summarize what I do for every webinar campaign I manage in case you want to hire me to do this for you.

Why don’t you use LeadPages?

LeadPages is great… I used them for years until I outgrew them and decided I was ready to wear underwear instead of pampers.

What am I talking about? Well, once you start getting into split-testing and doing deep advanced direct response marketing you’ll quickly realize why a “paint-by-number” tool like LeadPages doesn’t work well.

That’s why we use Unbounce. Yes, it’s 3 times as expensive as LeadPages. But there’s a reason why. It allows us to customize the page however we see fit.

Frequently Asked Questions

How long will this take to get done? Sounds like a lot of work.

It is a lot of work -- which is why you don’t see more copywriters offering a package like this. It takes anywhere from 15-20 business days to get done.

Which webinar platform do you recommend?

In my experience GoToWebinar and ClickMeeting are the best. I think the marketing for WebinarJam and Everwebinar is great but their product is a “B” while GoToWebinar and ClickMeeting is an “A.”

I will create your entire Webinar Marketing Campaign. I’ll do it all for you… a High-Converting Landing Page and Upsell Thank You Page… matching Facebook Ads to drive targeted traffic to that page…

...I’ll also write all the emails for your Webinar Funnel -- including the promo emails, reminder emails (so people actually show up) and post-webinar emails (to get people to act on your offer).

I’ll do all the technical/admin stuff you hate dealing with, including: integrating your form with your CRM and GoToWebinar and creating all the tracking links so you know which emails and ads are driving the most business.

Here’s a breakdown of exactly what you’ll get if you hire me...

After you decide what your webinar topic is the first thing we will build for you is a High-Converting Landing Page. I work closely with a talented designer who gets direct response marketing.

Your landing page will include:

Prehead: that speaks directly to your Ideal Reader.

Headline: I write at least 50 compelling headlines and pick the best one.

Subhead: to get the reader to read the description.

Description: a mini-sales letter that highlights why they should register.

Bullet points: full of benefits that align with their main desires.

Form: designed to get their attention with a nice big button.

Testimonials: to provide social proof.

Bonuses: to sweeten the deal so it’s a no-brainer to sign up.

Presenter bio: to establish trust and authority.

Countdown timer: to incorporate scarcity and get them to act now.

Tracking scripts: your Google Analytics and Facebook pixel.

I will personally write the copy for your page (I DO NOT outsource this). I will also be the one managing the designer because I’m probably more picky than you are about how the page is designed and laid out....

...Speaking of design -- we do not use cookie-cutter templates from LeadPages. Instead all our pages are built in Unbounce. To learn why read the FAQs below.

After our landing page does it’s job of converting the visitor into a lead they’ll be brought to a custom Upsell Thank You Page...

Typically after someone registers they see a boring page that simply says “Thank you.”

...if that’s what you do then STOP it. Even if you don’t hire me, do your business a favor and stop committing this horrible marketing sin!

Think about it… you just had all these people get excited enough to register and commit ONE whole hour of their busy life to you.

Now don’t you think at least some of them would be willing to say “yes” to another offer if you asked? …the offer could be to schedule a demo, buy something or take a survey.

This means you could be making money or booking more demos even before the webinar starts!

This is why part of the DFY Webinar Package includes:

Working with you to figure out a killer Thank-You-Page-Offer.
Creating the perfect layout for your page.
Writing a powerful headline and copy to get people to act.
Managing the designer so that visitors’ eyes are drawn to the right place.

Every successful webinar should have three types of emails:

The Promo Emails (to get them to register)
The Indoctrination Emails (to get them to show up)
The Webinar Conversion Emails (to get them to buy)

Here are the specific emails I will write when you buy the DFY Webinar Package:

1. Promo Emails (Get Them to Register)

3 emails you can use to send to your list
2 emails you can give your affiliates and partners to promote your webinar

2. The Indoctrination Emails (Get Them To Show Up)

Getting people to register for your webinar is only HALF the battle… you also need to get them to show up! And to do that you must resell them on the value of the webinar. I use a modified version of Frank Kern’s Indoctrination Sequence, which looks like this:

Immediately: a “what to expect” on the webinar email after registering that resells them on the value of the webinar. It will also pre-position you as an authority in your field.

Day Before: an email that delivers value in advance. We’ll identify one of the objections, overcome it and provide value. Of course, we’ll also remind them when the webinar is.

Day Of: they will get 3 reminder emails. One first thing in the morning. One about an hour before and one 10 minutes before.

"I held my first online webinar and was shooting for a 20% show-up rate of those who registered. I was disappointed when only 9% actually showed up.

I asked Josh to rewrite the webinar email campaign. With Josh’s writing skill and marketing know-how, I held my second webinar and had a 30% show up rate! I couldn’t believe it. Josh cut my cost-per-meeting with a new prospect by 58%! This means lower marketing costs and more clients for years to come."

-Jim Uren, Financial Advisor

3. Webinar Conversion Emails (Get Them To Buy)

After you deliver an awesome Tony Robbins style presentation (yes your presentation will be awesome because you hired me to take care of all this stuff, freeing you to focus on your message)...

… so yes, after you deliver your presentation to a standing ovation and make your pitch then you can either:

a) Make the mistake of sending a stupid email like “Thank you for attending today’s webinar. We hope you liked it!”

Or…

b) Act like a smart businessperson and send them an email sequence designed to get them to buy (or schedule a demo with you)!

The Webinar Conversion Emails include:

3 Webinar Conversion Emails for those who attended.
3 Webinar Conversion Emails for those who registered but didn’t attend.

Now none of this matters if you don’t get traffic to your landing page, right? And if you make the mistake of having someone else create your Facebook ads you run the risk of having your ad be inconsistent with your landing page.

So this is why clients love the fact that not only will I create the landing page, thank you page and emails but I’ll also create the Facebook ads! Boom.

See? Told you I’d “do it all.” The only thing you have to do is to upload them and show them to your existing Facebook audiences.

The Facebook Ads include:

Copy and design for 2 main Facebook ads
An A/B version of each ad so you can split test them (so you’ll get 4 ads total)
Powerful direct response copy for your headline, description and CTA

If you’ve gotten this far you can see why the webinar campaigns I manage get unusually good results. Like I said, I may not be a creative genius but I’ve learned how to squeeze as many leads and sales from a single campaign as humanly possible by approaching it with a “systems mindset.”

So I would be remiss if I didn’t help you improve the conversion rate of your “pitch.” I’m the only copywriter I know of (go ahead and google it for yourself) who offers this unique service as part of a Webinar package.

“The Pitch” is such a critical part of this whole campaign that if you screw it up then all is for naught! But if you deliver a killer pitch -- one that persuades the maximum number of people to act -- then you can double or even triple the number of sales you make.

The Pitch Refinement includes:

You and I will hop on the phone and I’ll ask you to deliver your pitch to me.
I’ll record this call and have my assistant transcribe it.
I’ll tear it apart and build it back up so it’s more benefit rich, more powerful and more persuasive.

Attention: Advanced Internet Marketers

Get Your Webinar Ads, Landing Page, Pitch and Email Funnel Done For You!

Hire a Direct Response Copywriter Who Has Managed Over

50 Major Webinars for Successful Marketers & Entrepreneurs.

Landing Page

Thank You Page

Promo Emails

Indoctrination Emails

Webinar Conversion Emails

Pitch Refinement

Slide Creation

GOLD

9,500

Landing Page

Thank You Page

Promo Emails

Indoctrination Emails

Webinar Conversion Emails

BRONZE

5,700

Landing Page

Thank You Page

Promo Emails

Indoctrination Emails

Webinar Conversion Emails

Pitch Refinement

SILVER

7,500

Choose the Package That’s Right For You...

25 Reasons To Buy The DFY Webinar Package Instead Of Doing It All Yourself

You can finally stop running webinars to small crowds… hire me if you want to double your webinar attendance and make more sales.

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You get to work with a webinar marketing pro who has this process down to a science so you can save time and get more qualified leads.

You’ll save time because you won’t have to deal with stupid technical webinar issues when you could be perfecting your presentation, pitch and marketing.

You’ll have a finely tuned “Webinar Machine” built and installed properly in your business so that it churns out high quality - ready to buy leads - every month!

You don’t have to spend 25-30 hours creating your landing pages, ads, email funnel and figuring out all the technology. You could just hire me.

Avoid the risk of getting burned by freelancers on Fiverr and Upwork (you know those guys with 5-star reviews who you later discover can barely dress themselves?!). Instead work with a true professional and experience the difference.

You’ll get a ton more leads and sales. Imagine if you bump your landing page conversion rate up by 25%. Your show up rate by 45%. And the response rate to your pitch by 25%. Plug in your numbers and do the math and ask yourself if it’s worth it to hire me for $4,900 or not.

Reduce the amount of stress you feel on the day of your webinar. Instead, you can just show up and deliver a killer presentation to a packed room.

Avoid hiring some inexperienced freelancer who will “help” you with your webinar and work with a pro who will just GET IT DONE for you! You know… you pay me money and I do the work (instead of paying someone to do some of the work and then asking you to do the rest!). Stop the madness.

You get to work with someone who will manage every single aspect of your webinar (except actually teaching it)... someone who has successfully managed over 50 webinar campaigns for marketing experts and successful CEOs.

Work with someone who is able to see the Big Picture and who will still obsess over important details.

You’ll be working with someone who is determined to help you track your marketing ROI. I was the former CMO for marketing analytics software company (the #1 marketing ROI software used by top marketers like Ryan Deiss, Frank Kern and Perry Marshall). So I know how to quickly figure out solutions to your ROI problems.

Your Facebook ads will match your landing page so you don’t “lose the scent” of the person who clicked.

I’ll provide you with profitable tips: like running Facebook ads to people who registered to remind them to show up on the webinar.

You’ll get to test out long-form copy ads vs short-form copy Facebook ads to see which work better (you may be surprised!). Most people don’t do this because they don’t know how to write long-form sales copy! (too bad for them but great news for you… well, if you hire me that is!)

You can trust that your Facebook pixel and Google Analytics code will be installed on every page we send Facebook traffic to (many people forget to put this on their landing pages and it screws up their analytics and key metrics). I won’t let that happen.

You’ll be using an Upsell Thank You Page so you can start making sales before your webinar even begins! I won’t just show you how… I’ll do it for you!

Work with a copywriter who takes his craft seriously… who will write at least 50 different headlines for your landing page so he can find the right one. The one that sucks people in when they arrive and compels them to read the copy (I’ll even send you the other 49 headlines that didn’t make the cut… as long as you promise not to say, “Hey Josh, I like this one better, can we use that one?”).

You’ll get a landing page that will convert better than anything you can do yourself. You’ll also save money by not having to buy more kleenex since you won’t be crying when you check your conversion rate anymore!

Get a webinar landing page that begins with a compelling headline followed by a benefit driven subhead which leads the reader right into a “webinar description” that’s really a direct response ad in disguise… supported by 5-10 benefit bullet points, glowing testimonials and to top it all off a “when you register you get these” bonuses… talk about a Brain-Dead Offer! No wonder these pages convert like crazy!

Get a form and call to action designed so well your prospects will want to lick it! And it’s not just pretty, it’s designed to elicit a response. It stands out and is in your face like a call to action should be. Don’t be ashamed of your CTA!

Do you like Robert Cialdini? Then you’ll be happy to know your webinar page will contain all 6 Principles of Persuasion: Reciprocity, Social Proof, Liking, Authority, Scarcity and Commitment & Consistency!

You’ll finally have a powerful Get-Them-To-Show-Up Email Sequence to resell your leads on the value of your webinar so you don’t miss out on dozens of people who would otherwise be at your webinar listening to you talk for an hour.

Your emails will have killer subject lines. Ones that stand out in the inbox like a Bernie Sanders fan boy at a Trump Rally!

Work with a copywriter who has email copy down to a science… I’ve written emails for people like Daymond John from Shark Tank, marketing gurus who command $15,000 a day for their services and many successful entrepreneurs.

905 Leads from a Single Webinar?

The Secret Behind Why My Webinars Do So Well

If You Hire Me I Will Personally Handle
Every Aspect of Your Webinar Campaign!

Here’s Exactly What You Get When

You Buy the DFY Webinar Package:

Deliverable #1: High-Converting Landing Page

Deliverable #2: The Upsell Thank You Page

Deliverable #3: The Email Webinar Funnel

Deliverable #4: Creating Your Facebook Ads

Deliverable #5: Refining Your Pitch

Who Is This Service For?

Internet marketers

Insurance agents

Financial advisors

Coaches, Consultants and Authors

CEOs and Marketing Directors

Marketing Agencies

How will you access my webinar software, analytics and CRM?

You share your login info with me.

I don’t know what to talk about. Can you help me figure out my presentation?

No. Sorry. If you’re not clear about your message then this is not the right package for you.

Will you be managing my Facebook ad campaigns too?

No. I will create the ads but you will need to implement and manage them. We can refer you to a company who does this if you're looking for someone.

What are your payment options?

Cold hard cash mailed to me… just kidding. I prefer check but accept all major credit cards.

What Others Say About Josh...

"I held my first online webinar and was shooting for a 20% show-up rate of those who registered. I was disappointed when only 9% actually showed up.

-Jim Uren

Financial Advisor

"Josh is the type of copy writer you wish you could steal away and bring on your team. He never missed a deadline, was thorough and wrote excellent email and landing page copy for our webinar campaign that converted!"

-Preston Smith

Marketing Director

Sixth Division

“I recently engaged Josh Monen to write my copy for our business email follow-up campaign, after attempting to write the email copy myself. Josh’s work ran rings around my attempts. I would recommend Josh to anyone needing the services of a professional copywriter.”

-Kathy Moran

Director/Owner, 1 Minute Media

“If you are looking for someone who can understand your product, market, and customer quickly, then Josh Monen is your guy. Josh came highly recommended through a trusted business contact. He is very humble and took the time to understand my needs and create high quality copy. Anytime someone comes to me looking for copy, I always recommend Josh!”

-Cliff Worley

Chief Digital Officer, Shark Branding

“Josh Monen is a Top Notch provider of copywriting services! I am not a big fan of having to provide direction multiple times and needing to endure endless cycles of copywriting edits, hence my appreciation of Josh and his ability to hit a homerun on copy without taking up a bunch of my time and focus.

I seldom endorse people and I assure you that Josh Monen is a sound and safe choice when it comes to Conscientious and High Converting Copy.”

-Dobbin Buck

Co-Owner, GetUWired

“Josh is more than a copywriter or editor, his value comes from his ability to think about projects holistically. Josh is a content strategist whose words help guide that buyer through a journey that can ultimately lead to your product or service.”

-Anthony Gomes

Senior Corporate Communications Manager, Vertafore

“Finding a copywriter that takes the time to understand a business’s pain points and target market is rare – but Josh Monen is someone who does just that which is why we turn to Josh when our clients need copywriting that will bring results.

Having worked with Josh on numerous joint projects, I can without reservation recommend his copywriting services!”

-Cheryl Hunt

VP of Operations, Barron Marketing Solutions

“We have been working with Josh for over half a year now for all our marketing needs. We’re always really impressed with his attention to detail, meeting deadlines and exceeding our expectations. His copywriting skills are top notch. Plus, he helps us strategize, implement and monitor our marketing efforts and the best part is he keeps us organized with projects.

Without hesitation we highly recommend Josh and his team. They’re easy to work with and they’ve done a great job helping us attract, grow and nurture our clients while effectively marketing our products and services online. For sure the best marketing team we’ve worked with!”

-Cecilia DelaRosa

Director, American Contractors Organization

"Josh came on board in Wicked Reports' infancy and gave us tremendous marketing support and execution. We have 3x'ed our monthly recurring revenue during his time with us.

Thanks to Josh we received a brand-new website design and copy, a demo email sequence that converts, and an event promo idea that led to 300% ROI. Josh has great integrity and work ethic, and we are lucky to work with him."

-Scott Desgrosseilliers

CEO, Wicked Reports

How To Sign Up

Click the button below and provide some brief information about your webinar. I’ll then send you a link to my calendar so we can have our first initial call about your project.

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“I’ve been running a web design and online marketing company (uglymugmarketing.com) for over 5 years. And not a week goes by that I don’t receive a pitch from a copywriter or a PPC manager. Over the years I’ve unfortunately been burned, more times than I care to count. So many talk a good talk, but they never deliver results.

Working with Josh is a game changer. Not only will he deliver – but he goes above and beyond. If you want results – you need Josh.”

-Wayne Mullins

Owner, Ugly Mug Marketing

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