When you write for a living you don’t have the luxury of waiting until you’re “inspired” to write. You write and meet client deadlines or you starve. There’s no third option. If you fail to deliver on time then you convey an unspoken message that says, “I don’t always keep my word,” and clients don’t appreciate that.
So the question arises, “what do you do when you have writer’s block?”
I can only speak for myself and tell you what works best for me. Ask another a copywriter and he’ll probably tell you something different. The key is to find what works for YOU.
Personally, I don’t allow writer’s block to keep me from writing. I believe in conditioning my writing muscles so I can write anytime, anywhere. I want to share with you exactly how I do this. (more…)