Copywriting Toolbox: Write to One Person

I hate cluttered desks. I try to keep my work area as neat as possible. So when I post a sticky note on my monitor it has to be for a good reason. I don’t have more than one sticky note up at a time either. Sometimes I don’t have any. So do you want to know what my...

read more

Copywriting Toolbox: Write Like You Talk

I’m excited about the new direction this blog has taken. Now I get to write a lot more about one of my favorite topics, copywriting. I hope you’re also excited because you get to learn the tools of the trade and also about the trade itself. Today you’re going to learn...

read more