Email is one of the most powerful tools you can use to grow your business. Even today it continues to outperform social media as the marketing tool of choice by savvy business owners. According to the Direct Marketing Association, email marketing gets a $51 return for every $1 spent on it.
And when you think about it you can see why.
Imagine you have a list of 50,000 people who have asked you to email them on a regular basis. And let’s say you have a $47 digital product you’d like to sell.
- if only 20% of your list opens your email…
- and out of those, only 5% make a purchase…
- you’ve still sold $23,500 worth of your product as a result of that ONE email.
Without a list of your own you would be forced to market your product like everyone.
And this applies not only to businesses who sell products online but also to restaurants, dental offices or anyone else who has a product or service to sell. (more…)