Joshua Monen | Direct Response Copywriter

Email is one of the most powerful tools you can use to grow your business. Even today it continues to outperform social media as the marketing tool of choice by savvy business owners. According to the Direct Marketing Association, email marketing gets a $51 return for every $1 spent on it.

And when you think about it you can see why.

Imagine you have a list of 50,000 people who have asked you to email them on a regular basis. And let’s say you have a $47 digital product you’d like to sell.

• if only 20% of your list opens your email…
• and out of those, only 5% make a purchase…
• you’ve still sold $23,500 worth of your product as a result of that ONE email.

Without a list of your own you would be forced to market your product like everyone.

And this applies not only to businesses who sell products online but also to restaurants, dental offices or anyone else who has a product or service to sell. (more…)

It’s pretty impressive to boast a 1,475% growth in just one year. It’s equally amazing to have grown faster than Amazon, Google and eBay. Oh and being valued at $25 billion is cool too. But what impresses me the most about Groupon is that my wife likes to read their daily emails. I asked why and she replied, “They’re funny.”

Wait a minute?! Did you catch that? My wife, who doesn’t read blogs, e-newsletters or unsolicited emails, has given this company permission to send her ads every day.

And why…because they’re funny. Yes, she is also interested in finding a good deal, but there are lots of good deals out there. In fact there are thousands of companies who have tried to email deals to their customers’ inbox, like Groupon has, and have failed. As consumers we call that spam and we don’t think it’s funny. (more…)