Blog
Eugene Schwartz’s Secret to Copywriting Success
One of my all-time favorite copywriters is the late Eugene Schwartz. If you're a copywriter and you've never heard of him then save yourself any future embarrassment and read the rest of this post. He was born in 1927 in Butte, Montana and moved to NYC in 1949 where...
The Simple 7-Step Quarterly Marketing Plan
It’s true that “success leaves clues.” And one of the clues you’ll find with successful entrepreneurs is that they have a clear plan for their marketing. And by “marketing plan” I don’t mean a complex 50-page document nobody reads. That may work in Marketing 101 class...
WARNING: Good Writing Kills The Sales and Profits In Your Business
“There is little sales value in fine writing. It is what you say that counts, not how you say it. A valid argument presented in blunt language will sway the reader more than a less valid argument beautifully presented.” — John Caples, Tested Advertising Methods, (p. 27) Let’s get one thing clear before we get started: the purpose of copywriting is to produce results. If you agree, then continue reading. But if you think copywriting is about being creative, clever or expressing yourself then stop right now.
Book Review: “My Life in Advertising” by Claude Hopkins
I recently finished reading My Life in Advertising by Claude Hopkins. Hopkins is recognized as one of the "founding fathers" of modern advertising. Although this book was written over 85 years ago it contains important lessons for those of us doing business in the...
How To Use Email Marketing Effectively (Without Being a Spammer)
Email is one of the most powerful tools you can use to grow your business. Even today it continues to outperform social media as the marketing tool of choice by savvy business owners. According to the Direct Marketing Association, email marketing gets a $51 return for...
7 Questions You Must Ask Before Hiring a Freelancer
If you're considering hiring a freelancer for a project then this post was written for you. Small business owners come in all shapes and sizes but there's a common experience every business owner can relate to... Unfortunately that experience is known as "chaos." And...