by Josh Monen | | Copywriting
One of my all-time favorite copywriters is the late Eugene Schwartz. If you’re a copywriter and you’ve never heard of him then save yourself any future embarrassment and read the rest of this post. He was born in 1927 in Butte, Montana and moved to NYC in...
by Josh Monen | | Copywriting
“There is little sales value in fine writing. It is what you say that counts, not how you say it. A valid argument presented in blunt language will sway the reader more than a less valid argument beautifully presented.” — John Caples, Tested...
by Josh Monen | | Copywriting, Reviews
I recently finished reading My Life in Advertising by Claude Hopkins. Hopkins is recognized as one of the “founding fathers” of modern advertising. Although this book was written over 85 years ago it contains important lessons for those of us doing...
by Josh Monen | | Copywriting
If you want to become a master copywriter then you should stop reading this right now and find out how to get a copy of the classic book, Breakthrough Advertising by Eugene Schwartz. Then read, study and obey it. Seriously, if you want to look it up in your local...
by Josh Monen | | Copywriting
As a freelance copywriter you understand how valuable quality clients are. If you’ve been in this business for any amount of time you know the most challanging part is not the writing but getting and holding on to quality clients. And before I go any further I...
by Josh Monen | | Copywriting
Recently I was asked by fellow freelance writer and friend, “How much should I charge for copywriting on a website?” I answered her question and later thought, This would be perfect for a blog post! So here’s 5 things to remember the next time you wonder how...
