by Josh Monen | | Copywriting, Reviews
I recently finished reading My Life in Advertising by Claude Hopkins. Hopkins is recognized as one of the “founding fathers” of modern advertising. Although this book was written over 85 years ago it contains important lessons for those of us doing...
by Josh Monen | | Branding, Reviews
Follow us on Twitter! Why would I? Why would you? I withdrew money from a Wells Fargo ATM last week and a message popped up telling me to follow Wells Fargo on Twitter. No. I have absolutely no desire to look up WF and follow them. Sorry guys, you’re OK (been a loyal...
by Josh Monen | | Reviews
“Oh wow, is that one of those new Kindles? How do you like it?” I’ve been asked that at least a dozen times since I got my Kindle six months ago. Apparently people are curious about these trendy little reading devices. I gladly explain to each...
