Follow us on Twitter!
Why would I? Why would you?
I withdrew money from a Wells Fargo ATM last week and a message popped up telling me to follow Wells Fargo on Twitter. No. I have absolutely no desire to look up WF and follow them. Sorry guys, you’re OK (been a loyal customer for 10+ years) but you’re not unique enough to make me want to follow you. But PerkStreet on the other hand…
Perkstreet Gets It
PerkStreet is an online bank I joined last year. I joined because of the positive reviews I read by financial bloggers. And I decided I wanted to follow them on Twitter. They didn’t have to tell me. I want to follow them because they have interesting articles on their blog. They also have something called 5% PowerPerks where you get cash back at select retailers. This month they chose Ben & Jerry’s, Dairy Queen, Cold Stone, Old Navy, and movie tickets.
PerkStreet gave me (and 2,153 other people) a reason to follow them. Wells Fargo did not.
Lesson: give your customers a reason (benefits not features) why they should follow you.
Write before I wrote this entry I went through the drive-thru at Wells Fargo. I told the lady I needed to make a withdrawal. Half-way through our transaction I remembered I also needed to deposit a check. She stopped everything, looked at me and told me I would have to go inside for that since those are multiple (2) transactions. She also said, “And you should have the slips filled out before coming through the drive-thru.”
Wow. And you wonder why I don’t follow you on Twitter. As soon as PerkStreet comes out with the app where you can just scan your check and deposit it I am leaving WF.
About Josh Monen
Josh is a direct response copywriter and marketing strategist who makes a living by achieving remarkable results for his clients. His unique understanding of human psychology and marketing principles make him a valuable asset to the clients he serves.
Great little post here and some very basic, but pointed thinking on why anyone would follow a brand on Twitter. Especially something as personal and integral to your lifestyle as a financial brand that you may or may not be a customer of.
I’m actually in the process of making my switch to PerkStreet after many recommendations from friends in Boston who started using the service and spreading the power of its “perks” organically with each other.
Thank you Luke. I’m glad to hear you’re switching to PerkStreet. I feel like they are pioneers in the banking industry and I hope they continue to take more of the market share. Thanks for your comment.