by Josh Monen | | Copywriting
One of my all-time favorite copywriters is the late Eugene Schwartz. If you’re a copywriter and you’ve never heard of him then save yourself any future embarrassment and read the rest of this post. He was born in 1927 in Butte, Montana and moved to NYC in...
by Josh Monen | | Strategy
It’s true that “success leaves clues.” And one of the clues you’ll find with successful entrepreneurs is that they have a clear plan for their marketing. And by “marketing plan” I don’t mean a complex 50-page document nobody reads. That may work in Marketing 101 class...
by Josh Monen | | Copywriting
“There is little sales value in fine writing. It is what you say that counts, not how you say it. A valid argument presented in blunt language will sway the reader more than a less valid argument beautifully presented.” — John Caples, Tested...
by Josh Monen | | Copywriting, Reviews
I recently finished reading My Life in Advertising by Claude Hopkins. Hopkins is recognized as one of the “founding fathers” of modern advertising. Although this book was written over 85 years ago it contains important lessons for those of us doing...
by Josh Monen | | Email Marketing
Email is one of the most powerful tools you can use to grow your business. Even today it continues to outperform social media as the marketing tool of choice by savvy business owners. According to the Direct Marketing Association, email marketing gets a $51 return for...
