Before we get started I want to be upfront and tell you who this post IS and who it is NOT intended for.
It’s not for anyone who just wants to improve their copywriting skills. I write a lot of those posts but this is not one of them. Today I want to talk to professional copywriters with a high achievement drive. If that’s you read on. If not, you should stop reading now otherwise you’ll probably just get irritated at me.
Are you just another copywriter?
So you’re a copywriter? So what. There are thousands of freelance writers, copywriters, bloggers, content writers, SEO writers, and web writers out there (I don’t know why there are so many writing titles today — I guess copywriter isn’t cutting edge enough). What makes you any different than the next copywriter?
Are you among the top 5% of copywriters or do you still compete on price? If you do, let me ask you, how is that whole race-to-the-bottom thing working out for you?
I decided early on I wasn’t going to compete on price. And no, just because we’re in a “recession” doesn’t mean you have to lower your prices. There’s plenty of businesses out there who recognize the value of a quality copywriter. But I don’t want to talk about how much to charge today.
Do you have what it takes to be great?
What I want to do is get you to stop and ask yourself if you’re willing to do what it takes to be in the top 5% of copywriters. If you’re not the competitive type, don’t like hard work and feel like excellence is optional I’ll tell you right now — you don’t have what it takes.
Sorry to burst your bubble. And you might think, who the heck are you anyway to tell me that? Nobody. Just a copywriter who’s very competitive, not afraid of hard work and who values excellence. No my name’s not Eugene Schwartz or David Ogilvy. My name’s Joshua Monen — just another copywriter who refuses to settle in that 95% group.
I don’t need permission from anyone to excel. Neither do you. And if you think about it, who can really stop you if you decide to race to the top? Sure, you’ll face obstacles and experience failure along the way. Who cares though? Why let that stop you? Press on until you breakthrough!
Calling copywriters to action
But I don’t want you to just nod your head and say, sure, that sounds good. No, this sort of thing requires action on your part. So like any good copywriter, I’m going to challenge you to take action.
Here’s what I want you to do. If you’re serious about what I’m talking about then don’t read another blog post after this one. Don’t check Twitter or your email either. I want you to do something that doesn’t even require using your computer.
Go for a walk
That’s right, after you finish reading this get your shoes, lace them up, open your front door and put one foot in front of the other. Keep walking until your thoughts begin to clear. Don’t think about everything you need to do today. Think about greatness.
Think about being one of the great copywriters of your day. In order for you to be great what do you need to do? Would you have to say no to other distractions in your life so you can say yes to excellence? Does this mean you should part ways with content mills, most likely. Do you need to read more copywriting books? Practice copywriting more? Yes and yes!
If you’re a copywriter you need to take your craft seriously.
Greatness requires synergy of heart and mind
So during your walk consider what it is you really want to do in life. And ask yourself, do I enjoy what I do? Because if you don’t enjoy copywriting you’re going to have a rough time making it to the top (and I doubt you will). Greatness is about the heart and mind merging together. You must believe in what you’re doing.
When you get back from your walk sit down and write a copywriting declaration such as, “I will be one of the top 5% of copywriters.” Stick that to your monitor and do whatever it takes to turn that dream into a reality!