Turning Point for this Blog: Switching from a Shotgun to a Sniper Rifle Approach

by | Copywriting

sniper rifleIt’s Monday morning, the day I sit down to write my blog posts for the rest of the week. So as I was sitting here thinking about what I should write I looked at my previous blog posts and realized something.

I don’t talk much about what I do best (I didn’t say I was the best, so give me my humility badge back!) which is writing! Copywriting to be more specific.

I always tell my clients they should focus their blog. I advise them to create a niche blog, not a broad, all-inclusive place that tries to reach everyone. So I better practice what I preach or else be labeled, and rightly so, a hypocrite.


I’ve decided to focus on copywriting

So today marks a turning point in the life of this blog. I’ve decided to focus on copywriting. The type of writing that causes people to take action.

I could have removed all previous posts but I won’t. I’m actually looking forward to the contrast, a sort of before-and-after comparison, “Here is what my blog looked like BEFORE I got focused and here’s what it looks like AFTER (cue the oohs and aahs from the crowd).

I could have easily blogged about copywriting right of the gate, but I didn’t. And after reflecting on this and also hearing why other bloggers and business owners cringe at the thought of being hyper focused  about something I realized some things, or at least one thing.


Fear of boxing yourself in

Nobody wants to be boxed in. We all want to live and think outside the box, right? I know I do. And the fear of boxing myself in has caused me to veer away from focusing on a specific topic. The dialogue (yes, it is a dialogue for me, call me crazy if you must) in my head goes something like this:

“I should focus my writing and blog on copywriting,”

“But then what about your prospective clients who want to learn how to be a better salesperson? You can teach on that too. And what about your knowledge about social media and internet marketing? You don’t want to exclude people who are searching for answers in those realms do you?”

“Good point. I won’t limit myself to only writing about copywriting. I’ll be an expert on copywriting, internet marketing, social media consulting, customer service, sales, public speaking and anything else I know about.”

Any of you ever have similar conversations? Don’t worry, I won’t tell anyone you talk to yourself too. But I have a feeling I’m not the only one who gets caught in this unproductive predicament.

So instead of trying to please everyone I’m taking a different approach. I know shotguns are powerful but so are sniper rifles. Each weapon serves its unique purpose. And I’ve decided that I want this particular blog to be a sniper rifle (I was going to say laser beam but that seemed to sci-fi me).


What you can expect from here on out

It’s only fair to let you know what’s in the chamber.

This blog will have a very clear target from now on: copywriting. Will I ever stray from this? I’m sure I’ll have those days where I just want to play with my shotgun again but 90% of my posts will be sighted in on copywriting.

The question arises (at least in my head)… will I run out of ideas if I talk primarily about copywriting week after week? I really don’t think so. In fact, covering a topic in an in-depth way actually creates more post ideas because I can take a microscopic look at everything related to it. Does the geologist run out of things to look at because he only has a handful of dirt? Does he need an entire landfill to keep him busy? My point exactly.


Welcome and goodbye

I know this signals the end for some readers. And I just want to say hey, no hard feelings. Thank you for the time you spent reading my blog, there are thousands of good blogs out there and I have no doubt you’ll find a suitable replacement.

But this also means I will be meeting new readers who are very interested in the subject of copywriting. I look forward to meeting you and I hope the content I provide will help you in your copywriting endeavors – whatever they may be.

About Josh Monen

Josh is a direct response copywriter and marketing strategist who makes a living by achieving remarkable results for his clients. His unique understanding of human psychology and marketing principles make him a valuable asset to the clients he serves.