Follow us on Twitter!
Why would I? Why would you?
I withdrew money from a Wells Fargo ATM last week and a message popped up telling me to follow Wells Fargo on Twitter. No. I have absolutely no desire to look up WF and follow them. Sorry guys, you’re OK (been a loyal customer for 10+ years) but you’re not unique enough to make me want to follow you. But PerkStreet on the other hand…
Perkstreet Gets It
PerkStreet is an online bank I joined last year. I joined because of the positive reviews I read by financial bloggers. And I decided I wanted to follow them on Twitter. They didn’t have to tell me. I want to follow them because they have interesting articles on their blog. They also have something called 5% PowerPerks where you get cash back at select retailers. This month they chose Ben & Jerry’s, Dairy Queen, Cold Stone, Old Navy, and movie tickets.
PerkStreet gave me (and 2,153 other people) a reason to follow them. Wells Fargo did not.
Lesson: give your customers a reason (benefits not features) why they should follow you.
P.S.
Write before I wrote this entry I went through the drive-thru at Wells Fargo. I told the lady I needed to make a withdrawal. Half-way through our transaction I remembered I also needed to deposit a check. She stopped everything, looked at me and told me I would have to go inside for that since those are multiple (2) transactions. She also said, “And you should have the slips filled out before coming through the drive-thru.”
Wow. And you wonder why I don’t follow you on Twitter. As soon as PerkStreet comes out with the app where you can just scan your check and deposit it I am leaving WF.
About Josh Monen
Josh is a direct response copywriter and marketing strategist who makes a living by achieving remarkable results for his clients. His unique understanding of human psychology and marketing principles make him a valuable asset to the clients he serves.