by Josh Monen | | Copywriting, Reviews
I recently finished reading My Life in Advertising by Claude Hopkins. Hopkins is recognized as one of the “founding fathers” of modern advertising. Although this book was written over 85 years ago it contains important lessons for those of us doing...
by Josh Monen | | Copywriting
If you want to become a master copywriter then you should stop reading this right now and find out how to get a copy of the classic book, Breakthrough Advertising by Eugene Schwartz. Then read, study and obey it. Seriously, if you want to look it up in your local...
