Copywriting Toolbox: Write Like You Talk

I’m excited about the new direction this blog has taken. Now I get to write a lot more about one of my favorite topics, copywriting. I hope you’re also excited because you get to learn the tools of the trade and also about the trade itself. Today you’re going to learn...

Email or E-mail? What’s the Verdict?

Wow. I just did some quick research using Google Ad Words and discovered each month there are 185,000,000 searches for “email or e-mail”. Apparently I wasn’t the only one curious about how to write email (or is it e-mail?). So which is it? The traditional e-mail or is...