Blog
3 Practical Tips for Writing Compelling Headlines
In my last post I talked about why it's so important to know how to write good headlines. Today I'm going to share three practical tips on writing headlines. Every successful copywriter understands the power of a well written headline. If the headline fails to do it's...
Learn How To Write Good Headlines and All Your Wildest Copywriting Dreams Will Come True
If you want excel as a copywriter you MUST master the art of writing good headlines. But before I give you professional advice about writing headlines I have a question for you... Do you know what the purpose of a headline is? If you said anything other than, "To get...
Copywriting Toolbox: Write to One Person
I hate cluttered desks. I try to keep my work area as neat as possible. So when I post a sticky note on my monitor it has to be for a good reason. I don’t have more than one sticky note up at a time either. Sometimes I don’t have any. So do you want to know what my...
Copywriting Toolbox: Write Like You Talk
I’m excited about the new direction this blog has taken. Now I get to write a lot more about one of my favorite topics, copywriting. I hope you’re also excited because you get to learn the tools of the trade and also about the trade itself. Today you’re going to learn...
Turning Point for this Blog: Switching from a Shotgun to a Sniper Rifle Approach
It’s Monday morning, the day I sit down to write my blog posts for the rest of the week. So as I was sitting here thinking about what I should write I looked at my previous blog posts and realized something. I don’t talk much about what I do best (I didn’t say I was...
What’s the Secret to Providing Excellent Customer Service?
Excellent customer service. We all want our customers to experience it. But if you’re not careful you may be going about it the wrong way. First let me ask you a question: Do you know who your most important customers are? It’s your employees. That’s right. The ones...